Concept behind Advertisements -
Advertisements have the capability to possess a colossal amount of emotional appeal to it,freezing a series of moments,it is a great medium to spread awareness regarding certain issues to which the general population of the planet might be oblivious to.Capturing videos holds great potential in today’s growing era and advertisements are the end in many cases.It is the process of video making in a particular subject from the time of conception to the final product with the objective to convince the viewers.This blog deals with the Viral Ads of the year so far, which do not contain any famous Indian actors.
1. Mirinda | #ReleaseThePressure
Product Endorsed -Mirinda soft drinds
Number of views – 24.5 million views
Tentative Cost -10 to 15 lakhs
Oomph factor -This one garners the first position in the list of Viral Ads,not focusing on the commercial production of the soft drink itself but showcasing the hardships faced by teenagers on a day to day basis due to academic stress.Letters are written by the children, which are read out by the parents, narrating the austerity of the psychological state in which the youngsters of today’s era live in.Therefore, having an immense emotional impact on the audience.
2. Vicks - Generations of Care #TouchOfCare
Product Endorsed – Vicks
Number of Views -9.5 million views
Genre – Reality/Biographical
Tentative Cost -10 to 12 laks
Oomph Factor– This is an emotive, soul-stirring advertisement,based on a true story is associated with the phenomenon of humanity.Elucidating the term ‘Breaking the Stereotype’ in a beautifully crafted manner.It portrays the compassion,benevolence and tenderness behind mother’s eyes, irrespective of blood relations.
3. A tribute to #JustLikeMaa
Product Endorsed -Nivea Cream
Number of Views -6.5 million views
Genre – Reality
Tentative Cost -10 to 12 lakhs
Oomph Factor – This emotional,heart-warming advertisement hit audiences with it’s quality of benevolence and purity.
One the most soul stirring,heart-warming and emotive advertisement of the year 2017,deals with the consanguineous concept,that love may descend from any heart and that mothers may not always need to be kindred.The idea behind the advert lies in the motherly-love emerging out of a female orphanage care-taker in her warmth and vehemence towards a girl in her early childhood who is entering a new household as a daughter.This advertisement is a product of the German cream company Nivea,commercially promoting it’s body lotion,with a beautiful creation.The advert so far,has received around 6.5 million views on Youtube and is titled “A tribute to#JustLikeMaa” which is finely coupled with the advert itself.
4. Godrej Expert Presents A Mother’s Day #ForAllMoms
Product Endorsed – Godrej Expert Hair colour
Number of views – 3.2 million views
Genre – Drama
Tentative Cost -5 to 8 lakhs
Oomph factor – This video revolves around the idea of how our mothers play an integral role in our lives.Of how their gentleness and magnanimity is an important factor in shaping us who we our today.This one is for all the expert moms out there.
5. Turn what you know around - 1 - #TravelToKnow
Company -Thomas Cook
Number of Views -400,000
Tentative Cost -Approximately 2 lakhs
Oomph Factor – This advert’s goal is to promote tourism is the exquisite states of North-East India via the Thomas Cook travel agency.
This video is a formulation of the world class travel agency Thomas Cook,consisting of a North-East Indian female narrating the prejudices faced by the states of North East India.The video is shot in a moderately dense forest,the camera is first placed upside-down and subsequently zooms out to bring two more old-aged North-East Indian women into the picture.The advert basically aims at persuading the audience to stop over in the pre-possessing and alluring North East India with the tag line “Come find out who we are”.This line depicts that the notions built in general by the society will be proved wrong until you pay a visit to the Northeastern states yourself and explore the unexplored.
6. WHAT MOM REALLY WANTS: MICROMAX MOTHER’S DAY TRIBUTE
Product Endorsed – Micromax phones
Number of views – 315,000
Tentative Cost -3 to 5 lakhs
Oomph Factor -Here comes a heart rending advertisement by the Micromax phone company, representing the harsh reality of today’s era.This poignant video is another mother’s day advert illustrating the painful times the parents of today’s generation have to face.It clearly portrays the tragic results the parents have to face due to our ignorance towards them.
7. Celebrating Mother's Day - #ForYouMom
Product Endorsed -Tanishq Diamonds
Number of views -234,000
Tentative Cost -3 to 5 lakhs
Oomph Factor -Here is an advert presented by the classic Tanishq Jewellery company.It represents the ‘daughter-mother’ relationship in the most objective manner possible, having a moment together, rejoicing their tender bond.