Tricks for product photography

A photo says a thousand words. How better to tell the story about your product than with explicit photos that highlights your product in a simple yet elegant manner.

The Right photo can convert browsers into buyers. Here are some tricks for product photography that will help you sell your product online and even create a portfolio for your collection for advertisement purposes.

No matter what you are trying to sell, the right combination of lighting, colors and contrast in your photos will help you sell your product better always.

Lets have a look at some of the tricks for product photography.

A good camera –

You don’t need a very expensive high end camera but a decent camera will help you in clicking good photos and highlight details of your product that wouldn’t be otherwise possible.

A photograph is made up of numerous things like lighting, exposure, background. It’s like putting together a puzzle and the camera makes an integral part of the puzzle. If you don’t have enough budget for buying a camera and lenses it’s the smart choice to rent it out. You could rent out a photographer altogether and have the added benefit of having a professional behind the lens. It’ll help you in utilizing the maximum features of the camera and you wouldn’t just be shooting pictures at the auto mode.

You don’t need a very expensive high end camera but a decent camera will help you in clicking good photos and highlight details of your product that wouldn’t be otherwise possible.

A photograph is made up of numerous things like lighting, exposure, background. It’s like putting together a puzzle and the camera makes an integral part of the puzzle. If you don’t have enough budget for buying a camera and lenses it’s the smart choice to rent it out. You could rent out a photographer altogether and have the added benefit of having a professional behind the lens. It’ll help you in utilizing the maximum features of the camera and you wouldn’t just be shooting pictures at the auto mode.

Tripod

Shooting from a tripod is crucial to maintain photo consistency. Doesn’t matter if you are shooting from a phone camera or a professional camera, using a tripod gives you an edge while clicking the photos.

If you take photos of your product later on it would be easy to maintain height and angle consistency if you have used a tripod.

When a camera has a slow shutter it’ll be difficult to hold it steady for long so investing in a good tripod makes a lot of sense.

It’s a very practical decision to include a Tripod in your equipment list. Some shots need to be captured without shaking and a tripod can be essential in getting you good professional photos. Useful for shots requiring slow shutter speeds

Background

A white or plain background is important as it will help you accentuate your product and not steal focus from the product. There are lots of options for a white background and if you’re going to be shooting a lot, you may want to get a white sweep from Amazon. I prefer a paper sweep because sweeps get dirty, and you can just cut off the dirty part and roll a new piece down. A sweep is a large bendable sheet of paper, whose bottom acts as the surface beneath your product and then curves up into a white wall behind the product. On camera, the sweep’s curve is invisible, emphasizing key product details and allowing the item to own all of a website visitor’s attention.

If you want to get away with something makeshift and easy you can just lay down chart papers. It is a cheap alternative but a temporary one. It all depends upon your requirements, whatever suits you best.

Lighting

Never underestimate how certain types of light can improve (or hinder) your product photography. Lighting can help you focus on key details in your product and also help you to portray the product as it seems best. The wrong lighting can make your product seem out of focus and discourage the buyer from buying your product. The best you can do is customize the lighting around your project to enhance the features you want to sell and hide any shortcomings ( if any ).  Natural lighting and artificial lighting are the two types of lighting options.

Some Other Tricks To keep in mind

Apart from the essential things mentioned above, here are a few other tricks that can help you create an excellent portfolio for your product and help you selling them online. There is no set process when it comes to creating the portfolio you have to find the right combination for your product and find what suits you best.

Avoid Using Filters

There is no point in using filters while photographing your products. Any lighting effect can be done on photoshop in the post editing process. Although you want to portray your product in the best light using filters is not a wise choice.

Bokeh Background for Lifestyle Product Photos

Using the bokeh background can keep your images colorful and at the same time won’t steal focus from your object at any point. Keeping a bokeh background will give a nice peppy touch to your products and portray them while in action instead of them looking just a showpiece in front of a white background. It all is dependent on your needs and can be altered with whatever requirements you have for your product.

Portrait mode

Another excellent background for your products can be real life settings with the product completely in focus and the background out of focus. Also known as the portrait mode, this helps in creating a focused object for the viewer to look at.

Shoot a variety of images

Always try and portray the full use of your products. Click different images with the product being in focus displaying its versatility and usage. Never limit your reach by just clicking one photo per product. Even if you have a huge variety of products it is always good to click multiple photos of every single product.

Video Tailor Review

Digital Marketing and taking your store online would help in increasing your reach tenfold. Digitizing your store and taking it online can only prove a plus point for your business. It has no downside. If you feel that you want the best service and can’t really put in that much effort yourself Get in touch with our team and we will take it upon us to get you the best possible services and give you photos that’ll help you sell your products online. Good advertisement can make or break your business and photographs are an essential part of the photography.

ABOUT THE AUTHOR

Passionate about travelling and an adrenaline junkie. Aman writes something about everything. Currently pursuing Bachelor Of Management Studies from Shaheed Sukhdev College of Business Studies. Writing is something that comes naturally and playing with words is something that never bores him.

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Tricks for Product Photography was last modified: July 16th, 2018 by Aman

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