School marketing video has a unique ability to make an impact and capture the emotion of a scene, conveying how people think and feel about their situation. It is truly said that if a picture paints a thousand words, then imagine how many pictures can be made from 25 frames per second. The only thing one should keep in mind to make an impact video is that the content should be of top class. If you are thinking to replicate the material that already exists in your pamphlets and prospectus, drop the idea. Think creatively and make a different approach while creating your idea.
Some tips to make the video shine are-
Student as the speaker- While making a video, you can add short clips of students describing why they love their school and what makes it so special. Student is the face of an institute so this will directly create an impact on the viewers. You can also add voice over if you are not willing to show any face during the video.
Make it short- Try to make the video for about 4 to 5 minutes maximum. Lengthy videos are sticky and gain less attention. Don’t put extra information which is not important.
Drone and panoramic shots- Consider adding some drone shots of school in the video. Wide angle shots are also welcomed. This will help the viewers to analyze and visualize the full view of the school in one go.
Less edited and unpolished videos- These kind of videos allow viewers to see ‘behind the scenes’ and add an air of authenticity to your message. This is a new thought but you can opt out and stick to the basic video format if you want.
Consider adding some alumni and their achievements- A school’s reputation and achievements can be justified of how an alumnus has worked or done in future. You can add the achievements of you’re passed out students or even you can ask them to give short clips elaborating about the school. This can work and is very attractive way to gain the attention of viewers.