Video Tailor Recommended Solution
Marketing Video with Anchor is the best solution if you want to promote your product with a straight message. As the anchor himself is there in the video, it is easier for the audience to connect with the visual. Like in this sample video by Video Tailor, anchor himself is explaining about the product which is better than a video with a voice over or video without anchor to promote the product.
Why To Make A Marketing Video With Anchor?
- East to understand by viewer
- Presence of anchor makes it More Powerful
- Visually more appealing than a voice over and edit based video.
What is the Process of Making This Kind Of Video?
- Script: First, a script is locked to lock the content of the video. Generally a marketing video is around 2-3 minutes depending upon the requirement of the client.
- Storyboard: In storyboard step, a powerpoint presentation is made on the basis of the script, to understand what all content will be there in the voice over and what all content will come visually over the screen.
- Selection of Anchor: This is one of the most important step of the whole process as Anchor becomes the face of your product. Anchor should be in synchronisation to what image the company wants to create. Hence, do take time and place efforts in the anchor selection. In our package, we don’t include the price of the anchor.
- Shoot: In this step, of course we do a shoot. This shoot is done in front of chroma screen. Chroma screen is a green screen, in whose front the shoot is carried out. It generally takes 3-5 hours to shoot a 2-3 minutes of the video. We also provide a Teleprompter. Teleprompter is an equipment that is synchronised with your phone screen. The content of your screen will appear on the camera for the anchor to read. This way, anchor will not have to learn the script and can do the recording flawlessly. We are one of the very few companies which have a teleprompter for DSLRs as well.
- Post Production: This is the final step of Video Production. This is the point where the real video is being produced. The way the video is edited plays a great role in how the video will look at the end. In this step, we do 2D Text graphics on the screen, and images as well (if needed). This does not include a logo animation style and 3D graphics.