The Vision For Business Growth
To begin with we must first answer what is business? A business is an economic activity that deals with production and procurement of good and services on regular basis. Now, to that prospect add it’s marketing strategy and think upon why is it required? Well, to answer this question we must first understand strategy.
Strategy is a comprehensive plan that lays out every detail that is mend to be followed. So, it becomes quiet obvious that a marketing strategy, is a tool that deploys all its resources to capture the targeted market share. Now, how does a strategy implied reach mass audience, to make sure that we progress with all flair in the market? Hence, business growth is directly related to the corporate videos that we make. Videos are among the most interacted tools of marketing media and from small scale business to the large ones, all use the same game plan for business growth.
1.Present rather than just talking :
For any corporate video production company that wants to sell its service or product, must show it’s working and suggest its benefits to make people believe about it at the first sight. Showing rather than just telling will also save you from a lot of unnecessary customer service questions. This video here has a really strong visual message on the part that the detergent cleans really well.
2. Implant a video that directs you to the website page:
Almost all businesses are willing to invest in an online advertising. These ads are placed on the page that appear as a popup or a placed on the right side of a window, that insist people to follow up that link. This link lands up the visitor on the intended website page. A study revealed a fact where conversion rate was as much as 80 percent higher, when video was implanted to direct the visitor to page compared to when it was not. This is because engaging content encourages people to watch videos.
3. Capture customer attention:
With customers getting new places to buy products every now and then, marketing strategies need to revised every day for business growth. We come across a lot of brands everyday and what makes us absolutely different is a big time question we need to answer. Hence, a corporate video can cut through the tension of answering all these questions and can capture the customers attention at the first sight. But do keep in mind, that your video does not play automatically because people that tend to loose interest in these kind of videos.
4. Include testimonials:
People tend to believe easily when they see a group of people who say that the following product or service is good to use. It builds up the solid reputation which can help go a long way in serving people.
A platform like YouTube is filled with corporate videos where every individual is looking for company like yours, and what makes your customer satisfied must be shown to develop trust with time. This video here shows exactly the same and talks about the life changing experience of a customer using the body key plan.
5. Educate customer:
Video is a great tool that demonstrates how to use product or a service and conveys information in a more concise manner. Educating people has become easy using the video as an aid to educate . Most corporate companies use the same to indulge people in whatever category they wish to educate their target customer. This process of educating them begins with the advising and clearly stating the vision. After which the objective is set, which eventually leads to business growth.
6. Time is money:
When people invest in your video make sure it’s worth it. The fact is people who are seeking information through this source are in millions. So, all that they have to invest in you is their precious time. While information that is reliable can turn on the customers, wrong or incomplete information can damage the image of the company and affect its business growth.
About The author
Sahil enjoys writing for he believes it is the best form of communication and is the basis for human survival. While there are millions who can read, there are only few who can write, and be storytellers. Sahil wants to be on the other side of the spectrum where he can be amongst the ones writing because this is what he aspires to do.