ABOUT AD FILM

ELEMENTARY FIXED PRICE VIDEO DESIGNS
NOBLE MARKETING VIDEOS
MAGNIFIC MARKETING VIDEOS
DISTINGUE' FILM SHOOT BASED VIDEO
Sample Video: Rakh wishes Video
Sample Video: Urban Clap Product Promotion Video
Sample Video: Ad Film At Hauz Khas
Sample Video: Jewellry Adv.
------
INCLUSIVE OF:
INCLUSIVE OF:
INCLUSIVE OF:
Average per video cost: Rs 2500 to 5000 (Depending on the template chosen)
Average Total Cost: Rs 40,000 for 4 Videos, with per video cost: Rs 10,000
Average Total Cost: Rs 80,000 for 2 Videos, with per video cost: Rs 40,000
Average Total Cost: Rs 1,55,000 for 1 Video
Fixed Video Designs
Mostly product video shoot based products are covered with this with a concept.
Ad Films with a concept that can be shot in one day at one location. Usually two small concepts can be shot in one day.
Ad Films that are shot with Film Camera (Arii, Alexa) with Theatre screen quality
------
Two point Lighting
Three point Lighting
Five point Studio Lighting
Shooting by one Magnific 5D Mark III Camera
Shooting by either one or two Magnific 5D Mark III or Mark IV Camera or Sony ASRII or FS7 (depending on the requirement of the script)
Shooting by Distingue Film Camera : ARII, ALEXA
One Professional Lapel Mike
Two Professional Lapel Mikes for Anchor Speaker Conversation
Professional Lapel Mikes as per requirement
------
6 hours of shooting services
6 hours of shooting services
6 hours of shooting services
------
Basic editing : Rs 5,000 per video editing
Beats based editing: Rs 10,000 per video editing
Film Style editing with graphics & color correction: Rs 25,000/video editing (Price may vary if 2D or 3D elements are needed)
------
Creative Director is not needed
Creative Director will direct the video, with additional cost of Rs 10,000
Creative Director will write the script & direct the video as well.

A low cost Video ad can be made with the use of graphics or with minimalistic product video shoot. At the end, message should be conveyed and purpose should be served. It is very important to have a voice over in a Graphics based video in order to the glide the viewer through it effortlessly.

Some ways to make a Low Cost video:

  • Graphics Based video
  • Chroma shoot based – single character (like Baba Ramdev’s ad)

Check out the few samples with their respective costing.

GRAPHICS BASED VIDEO AD
STOP MOTION VIDEO AD
SHOOT BASED VIDEO AD

Snapdeal video

Stop Motion Flipkart

Diya Suits video

MakeMyTrip Video

Autumn Collection-Men Collection

Shopclues Video Ad

PRICE FROM Rs 25,000 to Rs 50,000
PRICE FROM Rs 25,000 to Rs 50,000
PRICE FROM Rs 50,000 to Rs 1 LAKH
Price Break Up:
Scripting (Rs 5000) + Jingle/voice Over (Rs 5000)
+ Post Production(Rs 15000)

Price Break Up:
Scripting (Rs 5000) +Jingle/Voice Over (Rs 5000) +
Post Production(Rs 15000)​ + Camera
with Camera person (Rs15000)​

Price Break Up:
Magnific Creative Director (Rs 15000) + Scripting
(Rs 5000) + Jingle/voice Over (Rs 10000) +Post
Production(Rs 15000)​ + Camera
with camera person (Rs 40,000)

Medium Cost AD Films can be a combination of Graphics as well as shoot, or a simple concept like Stop Motion Ad Film by Flipkart.

How can an AD Film be of Medium Cost and still solves the purpose?

  • In film making, an expensive video does not mean a good video. Failure of 100 Crore budget movie and success of 5 Crore budget movie is a real life solution.
  • What matters the most is the concept.
  • If the script is written in a manner, that it solves the purpose but falls into the minimalistic production cost then nothing like that.

Here are few samples of Medium Budgeted Ad Films.

Video Ad in front of white screen.
Single 3D Character Video Ad
One location Coversation based VIDEO

Vicco Turmeric Facewash Video Ad

GoIbibo Video Ad

Shopclues Diwali Sale Video Ad

PRICE FROM RS 1 Lakh
This video is shot on Distingue' camera(Arri/Red) category.
PRICE UPTO Rs 75,000
PRICE ABOVE Rs 1,10,000
Price Break Up:
Scripting (Rs 5000) + Jingle/voice Over (Rs 5000) + Studio charges (Rs 10,000 to Rs 15,000) + Camera with camera person : Rs 35,000 + Model (as per the choice) +Post Production(Rs 15000)

Price Break Up:
Scripting (Rs 5000) + Jingle/voice Over (Rs 5000) + 3D Character development (Rs 45,000 with animation) + Post Production(Rs 5000)

Price Break Up:
Scripting (Rs 5000) + Jingle/voice Over (Rs 5000) + Studio charges (Rs 10,000 to Rs 15,000) + Camera with camera person : Rs 35,000 + Model (as per the choice)+Post Production(Rs 15000)

Steps to make this video:

 

  1. For a video like this, first a scriptwriterhas to sit with the customer to understand the kind of brand value they want to establish with their target audience.
  2. Once the script is locked, Creative directorwill come into place who will make a list of pre production requirements and the actors screening will begin.
  3. As there are two actors in this video, price of actors is subjective to their fame. But publicity of a video is not always dependent of the fame of the actor, but also on the concept, like the concept of this flipkart advertisement speaks for itself.

https://www.youtube.com/watch?v=ZImZnSLcoqc

  1. Once the actors are locked, a studio/ location is hired as per the requirement of the script. On the day of the shoot, the shooting team will comprise of:

o   Head Videographer (Arry/Red Camera – Film Camera)

o   Assistant Videographer

o   Light boys (2)

o   Creative Director

  1. Post Production with color correction: This video requires crisp editing, without graphics. Focus is on sound quality and color correction.
Concept based with multiple Artists
Shoot based Video Ad
Shoot +3D Characters as actors

Weddings by TBZ Shoes

New Surf Excel Matic Video Ad

Coming Home for Christmas -Heathrow Airport

PRICE From Rs 5,00,000
PRICE from Rs 5,00,000
PRICE upto 5 Lakh
Price Break Up:
Scripting(song) (Rs 8000) + Song recording (Rs 10,000) +Distingue' film camera video recording (Rs 45,000)+Lighting (Rs 10,000)+ Post Production(Rs 90,000- set up of wedding) + Whole cast & Crew (As per the popularity of the artist)

Price Break Up:
Scripting(song) (Rs 8000) + Song recording (Rs 10,000) +Distingue' film camera video recording (Rs 45,000)+Lighting (Rs 10,000)+ Post Production(Rs 90,000- set up of wedding) + Whole cast & Crew (As per the popularity of the artist)

Price Break Up:
Scripting(song) (Rs 8000) + Song recording (Rs 10,000) +Distingue' film camera video recording (Rs 45,000)+Lighting (Rs 10,000)+ Post Production(Rs 90,000- set up of wedding) + Characters are desgined and animated in 3D

 

AD FILM

Establish your brand value by getting an advertisement video. Get the desired script in the video involving combination of graphics, stop motion shots, proper concept and all other inputs required.

If An apt advertisement video solves the purpose and falls into the minimalist production cost, then nothing like that.